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Photo of a board table and empty chairs, with the text "What's attracting the next generation of board members"

What’s Attracting the Next Generation of Board Members

Every new board candidate you’re attempting to recruit, whatever their age, is silently asking one thing: will this be a productive use of my time? A recent Blue Avocado article suggests answering it with a more persuasive recruitment conversation. The research on younger board members points to a different answer, and it has little to do with the pitch.

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